Pay Per Click
Most commercial and highly successful marketers use Pay Per Click to get their sites and products listed on
the 1st to 3rd pages of Search Engine results.
The pro for Pay Per Click, is that you definately get traffic and see results. The con, you pay big money to
do so. Most importantly, if your sales letter is not that great and you are not converting your site visitors to paying
customers, you are eating the costs of those clicks - whether you make money or not.
Advertising (placing ads)
Many successful marketers also place ads for straight up cost. The pro for this method is that the people that
are looking around the sites where the ads are published are already interested in what the owner of the ad is selling.
The con is that it is "money up front" and there's not as much traffic going to that ad as there is to the
search engines. Ads can be spendy.
Safe Lists
A controversial method of marketing is using safe list services. These are services that you
can go to and opt-in for free advertising. The Pro is that everyone who has opted-in to these services will see your
ad. There can be thousands of potential buyers.
While this is an inexpensive way to get the word out about a product or service, it does have some hefty less-than-desirable
cons:
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You trade your time for your advertising. You must earn points by viewing other people's ads who have
opted-into the same service (this is very time-consuming)
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If you are selling or promoting in the Internet Marketing niche, you are bound to be more successful with these
services. However, if you think about it, why would a Star Trek collector opt-in to a marketing service.
They wouldn't.
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The quality of the visitors you will get to your site is greatly diminished. Everyone who is on a safelist
service is there for the same reason... to sell or promote their great product or service. Therefore, if I
am a member of a safelist service and I am viewing other people's offers to earn points so that my offer will be
shown to these same people... I am just clicking through these offers, barely looking at them. You see, if I am
doing that, so are most other people. - It's still better than no advertising at all. And, they often do
offer other useful services and information that could make it all worth your time. |
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Web 2.0 marketing is simply taking advantage of all of the free social and sharing sites on the web.
No, it is not simply word-of-mouth marketing. Far from it. The goal is to get listed in the search engines for
the topic (or keywords) that you believe will be used to find your product or site.
The search engines (and this if VERY generalized) see a site like this:
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important sites have many other sites pointing back to them
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important sites have links from many places on the web actively being clicked that take a person to that site.
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important sites have other sites with good related content pointing back to the site. - "Related" being the key term
here.
So, in short, gaining a good amount of real-estate on the web that points back to your site, tips off to the
search engines that your site is important and needs to be listed (ranked) in the top several pages of search engine results.
Great plan, right? Do you have any idea how long it takes to implement this plan? It would be months before
you even got off the ground.
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You are left to wonder, "How does this work for me then?"
The method I recommend for getting top search engine page ranking is trivial in cost compared to the costs of
placing ads and using Pay Per Click. These methods, if you were to see any results, would cost hundreds (litteraly) each month -
and with no guarentee that you would get any buyers.
To put this into context for you, if you're like me... you want consistent results with no risk and very
little money. Of the strategies detailed above, which is your most probable route?
The best internet marketing strategy to save big money and big time, is ... (drum roll please...)
Watch a Video About Getting
Targeted Internet Traffic Now
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