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Follow along with Haus and the Hare as we learn about the very best Internet Marketing Strategy and how to
achieve excellent market positioning on the web. |
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An Introduction to the Characters, Haus and the Hare
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Haus
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Haus portrays the "confused" person on the Internet Marketing scene. He's ready to start earning
money on the internet. He is no different than thousands of people who have made up their minds to fire their bosses and
take control of their lives. He wants to take advantage of internet marketing because of the financial and time
freedom he can achieve.
Like any "newbie", he's a little slow, but he understands that there are people on the internet, already
earning a good income that can lead by experience. And, our next character, Hare, is just such a person. |
The Most Important Internet Marketing Strategy |
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Among the many strategies Hare reveals to Haus, is that a video advertisement need not be professional,
boring, or require cash out of pocket for every promotion. Hare shares his experiences and secrets with Haus about achieving
website traffic for his product in only minutes - using special and proven, wildly successful web 2.0 techniques. He explains
affiliate marketing and various other legitimate online incomes and that it can be done with little to no money. Haus wants to
learn all of the various important internet marketing components. He knows that Hare can save him time and money. Much like the
group mentality of motorcyclists who travel together, Hare will point to the pot holes in road as he sees them so that Haus will
not wreck. |
First Video of the Series - The Idea was Born |
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The first video in the series is very important and is the very foundation of success in Internet Marketing
Online. Hare discovered a long time ago that he could set up business on the internet with little to no difficulty. However, no
matter how perfect the business site or his products were, he would not make a dime if he couldn't get real people ( targeted,
quality individuals looking specifically for what he was selling ) to be aware that his site was even there. |
Why an Animated Cartoon? Here's Why... |
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Haus and the Hare IM Series videos are meant to be fun and to help people new to the internet marketing scene.
When creating this series, I envisioned a simple, yet entertaining way to get good content out there to the people who need it
the most... the many new internet marketers that start searching the web every day for ways to make money at home on the internet
and to fire their bosses. Special to my heart, of course, are the people who can no longer work outside the home due to a
physically debilitating illness. The challenges we face are difficult enough that we don't need the increased anxiety or
risk involved with starting "a business" on the internet. These people, maybe you - definitely me, depend on the internet
and the computer at home to survive financially. |
How Has the Internet and Video Leveraged the Little Guy? |
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Hare discovered that the best internet marketing strategy involved: Marketing with video, video promotion,
video commercials, promo video, video advertisements and promotion videos (See a pattern emerging??). His market positioning
would dismally fail if he didn't get visitors to his site; Hare started out with very little business seed money. This technique
of saturating the web with video commercials made sense! The only draw-back was the amount of time required to upload all of his
videos to all of the free video hosting sites. How did he accomplish this? |
" New Age Marketing " - From the Author of Haus and the Hare: The Web 2.0
Revolution |
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I embraced the web 2.0 methodology when it was born. I understood that their was a psychological
change occurring among internet users and, in fact, the general public, when it comes to buying.
This " new age movement " meant that people were reaching out to other people more than ever
before. The personal connection is now more important than the " old school way of marketing ". With the
technology available today, people have countless ways of researching and preparing to make a purchase. However, people are
so inundated and overwhelmed with technology that they now desire a personal touch and a sense of belonging.
Oprah Winfrey has recognized this movement and taken advantage of it. She is now offering a FREE 10 week
online class to anyone who wants to attend. The following excerpt is from SuccessCurrent.com:
" Also, Oprah Winfrey has found so much value in Tolle’s spiritual teachings that
she has agreed to feature Eckhart Tolle in a ten week live seminar. "
The seminar they are referring to is available on the internet, live, via video. This is a great
indicator that YOU should be taking advantage of this Web 2.0 method of marketing if you expect to
succeed on the internet. |
Why Should You Use Web 2.0? |
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There's no magic involved here; just common sense and understanding one point:
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YOU WILL NOT SUCCEED IN INTERNET MARKETING UNLESS YOU GET PEOPLE TO YOUR WEBSITE, PRODUCT, OR
STORE. |
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Sorry to be blunt, but it's the no sugar-coated truth! Furthermore, if you are looking for legitimate ways to
work from home because you absolutely must - chances are, your pockets, coffee cans, and bank account are as empty as your
knowledge of earning money on the internet.
There is a good reason you are seeing the term "Web 2.0" everywhere on the internet. It's a very
cost-effective way of performing business and advertising (marketing) on the web.
Let's Look at the Alternatives |
